cOverview: A highly practical workshop covering the essentials of managing the media in a crisis.

The workshop is built around a specific scenario that we prepare in advance with your input

We use a journalist for role plays and often recommend the use of a professional camera operator to make the pressure of the situation more realistic.

Perfect for: A senior management team preparing key spokespeople for a potential crisis or challenge; or frontline staff who may find themselves in the firing line when a crisis emerges.

Length: A full day for a crisis team and selected spokespeople.

Possible content:

  • How the media reports a crisis, including anticipating questions journalists will ask at each stage of a crisis;
  • How and when to make an initial media statement;
  • Do's and don'ts for dealing with the media during a crisis;
  • Avoiding negative or toxic language;
  • Handling probing and difficult interviews;
  • Creating the right impression;
  • Learning/honing on-camera technique.
  • " The course was outstanding and provided my spokespeople with excellent training. "
    David McHugh, National Media Manager, Census Public Relations
  • " Kirstine’s step by step process was very informative and reassuring. I picked up many practical points and developed confidence throughout the day. "
    Jacinta Richardson, Director of Finance, Sue Mann’s Nursing and Community Care