mOverview: An introductory workshop to raise awareness of how to work with the media, what journalists need and the basics of a strong message.

Perfect for: People dealing with media at the frontline or who are starting out as spokespeople.

Length: A half-day for up to 20 people; or a shorter presentation-style session, with some practical exercises or role plays, for small groups.

Possible content:

  • What to do when a journalist calls;
  • An understanding of how journalists work and the importance of deadlines;
  • Different needs of different media;
  • What makes news;
  • The language of the media;
  • Do's and don'ts of talking to the media.
  • " Challenged me to THINK before the interview about the key message – preparation is critical. "
    Gary Niedorfer Acting SA Regional Director, Australian Bureau of Statistics
  • " While I came in with a level of resistance to the training session, Kirstine was excellent and workshop felt safe to test skills. "
    Maria Katakis, Principal Project Officer, Out of Home Care, NSW Department of Family and Community Services
  • " Bought to life the theory through the interview sessions and review. "
    Rachael Williams, Commercial Category Manager, Hewlett Packard