mOverview: A chance to review, update and enhance existing techniques and to build on everyday skills for managing various media situations. These sessions offer the chance to role play scenarios and put yourself in the shoes of your spokespeople.

Perfect for: Communications and media specialists.

Length: Three to four hours for one person; four to five hours for up to three people; full day for up to eight people.

Possible content:

  • Maximising the initial encounter with a journalist;
  • Packaging and pitching your story;
  • Writing more effective media releases;
  • Identifying opportunities and threats;
  • Managing difficult journalists/dealing with questions from hell;
  • Preparing key messages
  • Briefing and preparing spokespeople for media appearances.
  • " Challenged me to THINK before the interview about the key message – preparation is critical. "
    Gary Niedorfer Acting SA Regional Director, Australian Bureau of Statistics
  • " While I came in with a level of resistance to the training session, Kirstine was excellent and workshop felt safe to test skills. "
    Maria Katakis, Principal Project Officer, Out of Home Care, NSW Department of Family and Community Services
  • " Bought to life the theory through the interview sessions and review. "
    Rachael Williams, Commercial Category Manager, Hewlett Packard