mOverview: Key elements and easy-to-remember formulas for managing media interviews, including when the going gets tough.

Ideal for: People with minimal media experience, or spokespeople who have had no formal media training.

Length: Three to four hours for one person; four to five hours for two or three people; a full day for four to five people.

Possible content:

  • Identifying story angles, threats and opportunities;
  • A structure for grabs and quotes:
  • Media-friendly language;
  • Controlling the interview;
  • Performance tips and techniques for different media and situations.
  • " Challenged me to THINK before the interview about the key message – preparation is critical. "
    Gary Niedorfer Acting SA Regional Director, Australian Bureau of Statistics
  • " While I came in with a level of resistance to the training session, Kirstine was excellent and workshop felt safe to test skills. "
    Maria Katakis, Principal Project Officer, Out of Home Care, NSW Department of Family and Community Services
  • " Bought to life the theory through the interview sessions and review. "
    Rachael Williams, Commercial Category Manager, Hewlett Packard