pOverview: A facilitated workshop aimed at drawing out powerful key messages, quotes and grabs for the media and other audiences or stakeholders.

Perfect for: Spokespeople, communications people and others involved in the project, product, issue or event that is likely to be in the spotlight.

Length: A half-day for five to seven people.

Possible content:

  • Starting point depends on what work has already been done on the message;
  • Audience analysis;
  • Message development;
  • Coming up with quotes, grabs, analogies, examples and anecdotes.
  • " Excellent insights, tailored feedback to my needs in a comfortable environment. "
    Kirsty Shaw, Director, Strategy & Operations, Fairfax Digital
  • " Great to do a practical training course. I was very nervous but was put at ease and learnt a lot from the sessions. "
    Jayne Andrews, RSVP Marketing Director