Message-Driven Media Training
THE MEDIA SKILLS METHODOLOGY WE FOLLOW IS ABOUT TRAINING ANYONE WHO STEPS INTO THE SPOTLIGHT TO DELIVER THEIR MESSAGE WITH CONFIDENCE.
THE MEDIA SKILLS METHODOLOGY WE FOLLOW IS ABOUT TRAINING ANYONE WHO STEPS INTO THE SPOTLIGHT TO DELIVER THEIR MESSAGE WITH CONFIDENCE.
Everyone who faces the media worries about being caught off-guard. Their heart beats faster imagining not having the right answer. They sweat about letting the team down by framing a good response badly. The fear of “stuffing up” a media interview keeps talented experts from agreeing to media opportunities; the same fear can even stop executives from getting media training. But, if you’re looking to take control of your messages by communicating proactively or reactively in the media, media training is essential.
At The Media Training Professionals, we understand that even spokespeople with good-news stories see everyday media opportunities as high risk, let alone the tough interviews. That’s why our training is supportive and delivered through a methodology proven to deliver skills and confidence.
TMTP developed remote online training to support us. This has proven to be an extremely helpful and highly focused way to prep a spokesperson before a key announcement. A focused hour or hour and a half of practising the techniques and polishing the messaging with TMTP, and our spokespeople are ready to go”
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“During this time many of our client management teams, which include many of the world’s leading IT vendors well as home grown domestic technology vendors, have become leading thought leaders in the media as a result of their investment in media training with The Media Training Professionals.
“Whether the training is for crisis communications, refining company messaging, company profiling or thought leadership issues management, The Media Training Professionals deliver time and again as evidenced by the very positive feedback after each and every training session. A major part of this success is based on the considerable investment in time prior to the training sessions which The Media Training Professionals undertake to understand the client’s objectives as well as their business and competitive landscape. This has been a critical element in delivering positive outcomes during the training itself which is delivered to a gold standard.
I went from thinking I was going into combat, where there was a winner and a loser, to realising that media is an opportunity, where we can both win, the journalist can get what they need and it gives me a platform to share my message.
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TMTP developed remote online training to support us. This has proven to be an extremely helpful and highly focused way to prep a spokesperson before a key announcement. A focused hour or hour and a half of practising the techniques and polishing the messaging with TMTP, and our spokespeople are ready to go”
Contact UsThe Media Skills™ methodology we follow is about training anyone who steps into the spotlight to deliver their message with confidence. That confidence is possible because we meet your spokespeople where they are — and build from what they already know. We don’t waste an experienced spokesperson’s time by strolling through the basics. Nor do we drop a newcomer into theatrical doorstop scenarios on arrival.
Learn more...TMTP has 18 years’ experience providing media training to corporate leaders, senior executives and frontline staff. Our media training is run by Kirstine Murray, a former Nine Network journalist. Kirstine has an international track record in broadcast journalism, and is a certified adult educator and media trainer. She has delivered individual and group training across all levels of government, corporate, industry associations, family-run businesses and not-for-profit organisations.
With the help of assisting journalists, Kirstine will equip your organisation’s spokespeople with the tools they need to develop and deliver your message accurately and assertively in even the highest-pressure situations.
Would you like your spokespeople to face the media with complete confidence? If you would like to get your message across more effectively, call us and let’s have a conversation about what Media Skills™ training can do for you.
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